How Do Bloggers Make Money

How Do Bloggers Make Money in Kenya?

Blogging is a lucrative business. In this article, you will learn the definition of blogging and what it entails. You will also get to know how bloggers make money in Kenya, how much they earn. Hariox media can help you create a strategy for your projects. Let us know what you’re working on!

What exactly is blogging?

Blogging entails writing and publishing photos, videos, and other media on a website. Writing is the main form of blogging where writers use a less formal approach to specific issues. Blogs aim to share information and engage readers to start conversations. They also promote brands, market products, teach and coach others, and express their views creatively. Unlike traditional websites, blogs are updated frequently, resulting in the facilitation of user engagement.

Today, blogging has become a money-making mine for Kenyan bloggers as many businesses are going online. If you are a serious blogger that wants to make money, you probably want to know how to go about it.

How to start blogging

If you are passionate about blogging and would like to make money, here is how to start a blog in Kenya

Select an excellent blog platform

Choosing the ideal blog platform sets you up for success. WordPress is the most popular platform used by over 85 million bloggers. It comes with countless add-ons and plug-ins, not to mention the infinite ways of designing and laying out your blog. 

It’s user friendly, and pretty straightforward. Also, there is a variety of free themes and layouts to explore. It access to a massive support base in case you need help. Most importantly, WordPress enables you to create a functional and fast blog where you can easily share information and interact with your audience.

Tumblr, Blogger, Custom, BlogSmith are other common alternatives that you can use.

Select a web host for your blog

You need to establish whether you will pay for your blog or get free hosting. Tumblr, WordPress, and Blogger offer free hosting making them an excellent choice, especially for new bloggers. However, that comes with downsides.

You will not be able to get your domain name (URL) with free hosting. Secondly, there are limitations when it comes to the access of free WordPress themes and monetizing your blog. What is more, you do not own 100% of your blog because it is hosted in another web address. Hence, the owner can delete your blog if he wants to, and that is common.

It is recommended that you have a self-hosted blog where you choose a domain name and get full control over your blog. You will pay between $5 and $10, which is not too much to ask for, given the benefits of self-hosting.

Create a blog on your domain

You need to pick a domain name and select a hosting service provider to host your blog. They include Hostgator, Bluehost, Dreamhost, A2 Hosting, and more. Most of them allow for WordPress installation at the click of a button.

Design your blog

Your blog needs to look exactly how you want it. You can pick free WordPress themes or buy premium themes from different websites. Ensure that you choose themes that are easy to customize to make your blog as professional as possible. Your blog design should also communicate your brand’s voice. Moreover, it should be simple to make the customer navigation experience smooth.

Once you have this setup, you can start blogging. Ensure that whatever content you add to your blog is authentic, creative, and educational, as that is what your audience needs. That way, you can make money from what you love most.

Streams of income for bloggers in Kenya

Blogging is an excellent form of income, but you need to have various income streams to earn big money. You can’t place all your hope on one; you need to diversify your income sources as much as possible. Bloggers in Kenya make money in the following ways.

Affiliate marketing

Affiliate marketing entails promoting the products and services of other companies. You get a commission when a client buys a product by clicking your affiliate link. Interlinking is a standard feature for blogs, where you can link another person’s blog or product page in your blog post.

There are various affiliate marketing companies that you can join from Amazon, LinkShare, ShareASale to ClickBank. Make sure you understand how each company operates so that you make the right choice.

Sponsored content

Bloggers also earn by writing sponsored content. A blogger writes a blog about a service or product and gets paid by the advertiser. The best thing about such content is that you can choose the brands you want to partner with. It would be wise to work with reputable brands that have quality products. That way, customers get quality products and trust your blog even more. 

Also, don’t forget to state that your blog is an advertisement for integrity reasons. The Federal Trade Commission clearly states the procedures for disclosing sponsored content.


  • Google Adsense 

Adsense supports various advertising forms, mainly CPC (Cost Per Click) and Cost per mile (CPM). You earn when someone clicks an ad that is displayed on your site. 

  • Media Vine

Media Vine is another excellent advertising platform. However, you must fulfill the below requirements.

  1. 50,000 sessions or 60,000 page views per month as per Google analytics. 
  2. Authentic and engaging content.
  3. Validate that the traffic in your website is organic through Google Analytics.
  4. Good standing with Google AdSense and Google AdExchange.
  5. Your website must be “brand safe.”
  6. Adhere to the Coalition For Better Ads rules on ad density, incorrect sticky or refresh ads, or other non-disruptive units.
  • Ezoic

You can also advertise on Ezoic. The requirements are as below.

  1. A median of 10,000 sessions a month
  2. Have original content
  3. Provide or have a track record of identifiable traffic
  4. If you have an existing Ad manager or Google AdSense account, it must have a good rating with Google
  • Direct or banner advertising 

Banner ads are great options when you work with companies directly. You are required to place banner ads on your website. However, this is mainly for established bloggers with experience and a good reputation.

Freelance writing and photography

You will not earn money directly from your blog through freelance writing. However, you can use your blog as a showcase for your work in your chosen niche. Potential clients can get to see what you can do. That way, they can be confident to give you future projects. You can also make money from photography if your blog is filled with quality and professional images.

Proofreading and editing

If you take blogging seriously, then you have to be keen on your writing and editing skills. Established bloggers will probably need you on their team as a proofreader. You can earn Ksh.150 or more per hour when starting.

Blog consulting

Some people love blogging, but they don’t know how to go about it. If you have several successful blogs running, you can use your experience to offer training or mentorship to others and earn.

Creating and selling products

Blogs are excellent platforms for selling both digital and physical products. These include eBooks, online courses, and more. You need to devise how to sell the products to your audience.

Social media marketing consulting

If your blog’s driver is social media, you can make money from your expertise by teaching others. Social media is essential for blogging, and people need to learn how to market on various platforms to thrive. If you feel too overwhelmed, remember that we offer Social Media Management Services. This way, you can focus on your blog entirely.

How much do Bloggers earn in Kenya?

A blogger’s earnings vary depending on the traffic that a blog receives and the revenue streams involved. However, the average monthly revenue of a blogger is about Ksh 50,000. Nonetheless, this is not definite. The returns can go as low as Ksh 20,000 to as high as Ksh 100,000 and above. The income highly depends on your blog’s popularity.

We have to factor in that there are various categories of bloggers. Some generate income from YouTube, Facebook, Instagram, and personal blogs. You only get to earn good money if you have a stable blog that you control fully. 

Things are not easy, especially with new blogs. You might not make money, to begin with. Typically, traffic is low. It is not until you provide useful information to your target audience that people will start visiting your website. Bloggers usually use AdSense, an income tool from Google. Around 98% of bloggers in Kenya make money from AdSense.

The cash earned from AdSense depends on the niche, the targeted traffic, the number of blog readers, and the blogs’ keywords. The following is a general breakdown of what you expect to earn as a Kenyan blogger:-

Number of visits per monthEarnings per month
10,000Ksh 1,000
20,000Ksh 1,800
30,000Ksh 3,000
50,000Ksh 7,000
70,000Ksh 10,000
100,000Ksh 15,000
150,000Ksh 25,000
200,000Ksh 35,000
250,000Ksh 40,000
300,000Ksh 50,000
400,000-600,000Ksh 120,000
More than 1000,000Ksh 200,000 and above

You must be wondering how these established bloggers earn money. Most of them earn from sponsored content and direct advertising. You only get direct ads once your blog is trendy, so you need to work hard. Your income will likely cross the Ksh 300,000 mark per month when you start attracting sponsored content and stand-alone banners.

A blogger’s earnings vary depending on the traffic that a blog receives and the revenue streams involved. The blogging platform also matters. Around 98% of bloggers in Kenya make money from AdSense. How much you earn depends on the targeted traffic, the number of blog readers, and the blogs’ keywords. However, you can estimate your earnings if you know the following three metrics used to calculate the revenue.

  • Daily page impressions

That is the average traffic on your website per day. The number is best calculated based on data accumulated over a long period, such as the last quarter, half, or full year. That allows sudden highs and lows to even out during calculation.

  • CTR (Clickthrough Rate) 

Clickthrough rate is the number of times that your ad is clicked per 100 served impressions. The CTR average is 0.35%, but it ranges between 0.14% and 0.84%. The fastest way to raise your ad revenue is to increase your CTR.

  • Average CPC (Cost Per Click)

CPC is the revenue created from a single click. To know your CPC, divide the revenue generated in a given time by the number of clicks. Different factors affect CPC, but the industry average is 0.75%.

Blogging in Kenya pays well, but you must diversify your income streams to earn good money. 

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