Since people are embracing online businesses, you’ll need to look for ways to market yours. This is where digital marketing in Kenya comes in. Most marketing experts consider this as a valuable asset to their business growth because it helps them establish a strong online presence.
Digital Marketing in Kenya Today
After COVID-19 struck Kenya, businesses that heavily relied on traditional methods of marketing collapsed. Consequently, it led to an increase in online businesses. For your business to thrive, you need to master the art of digital marketing. There are various digital marketing courses in Kenya you can take. Additionally, these courses will help your online business thrive.
Why Choose Digital Marketing
Before you learn about the digital marketing courses in Kenya, you have to understand their importance to your business. The internet has become the new normal, and the importance of digital marketing has become more clear.
There are multiple reasons why taking a digital marketing course in Kenya can be good for your business:
1.You can reach people easily
With the growth of the internet, more people are spending their time online. Over 22 million Kenyans are using the internet today, most, if not all. This means that most of your customers will be online. Most people are looking for products and services online which could work to your advantage.
2.You can keep up with your competitors
Competition in online businesses is quite high. Everyone is looking to rank and get visibility for their products. You’ll find that many of your competitors are already taking advantage of digital marketing.
If you want to have a healthy competition with others, you have to do what your competitors are doing or even better. Ensure you keep up with your competitors by researching and following what they are doing online.
3.Allows you to target your ideal audience
After taking digital marketing courses in Kenya, you’ll learn how to target your audience better. With digital marketing, you can get a custom-made audience and directly reach your consumers. This can help boost your sales by generating leads. Furthermore, social media allows you to interact with your audience directly.
Top 10 Digital Marketing Courses in Kenya
The digital marketing industry is growing at a high rate. With the ongoing pandemic (COVID-19), more people are engaging in activities online to keep safe.
There are multiple digital marketing courses in Kenya you can take to help educate yourself more on digital marketing:
Coursera explores several aspects of the new digital marketing environment, including digital marketing analytics, search engine optimization, and social media marketing. This course takes approximately 8 months to complete and a certificate upon completion. Moreover, it’s a purely online course. You can access your lectures, assignments, and readings anytime via the internet using your computer or mobile device.
The course is about $39-$79 monthly. They offer a 7-day free trial during which you can cancel your subscription at any time. It also allows you the advantage of financial aid if you cannot afford the fees.
With this course, you can master the fundamentals of digital marketing and help grow your business. There are 26 modules to learn within 40 hours. They’re all created by Google trainers, practical exercises, and real-world examples. The course work is free and beginner-friendly.
This course is for those who want to develop a greater understanding of digital marketing. The course takes 2-3 weeks and is suitable for beginners depending on which part of digital marketing you want to focus on. I.e., S.E.O, Content Marketing e.t.c. It is a free online training course for people looking to grow their careers and business. After finishing the course, you’ll receive renewable certification.
With this course, you can rethink your marketing strategy and be among the best. It takes 8 weeks of study, 4-6 hours per week. They offer online classes and charge $3173 for the whole course. You’ll receive IMD certification upon completion.
Discover various digital marketing strategies that businesses use and learn some new digital skills. It takes 2 weeks, with 2 hours of weekly study to fully complete the course. The online course is free and you’ll receive certification afterward.
It’s one of the biggest online learning platforms. It comprises 12 modules covering different aspects of digital marketing. The course is packed with 24 hours of on-demand video with assignments, quizzes, and practical steps. You only need to pay $199. It is suitable for beginners and offers a certificate for completion.
Learn how to design and implement an internal digital marketing campaign with this course. It takes 10 weeks, and you’ll be required to pay $973 to complete the course. After completing the course, you’ll receive a certificate from the University of Cape Town.
Become a digital marketer with this course. It takes 3 months, 10 hrs/week to complete the course. No experience is required to apply. They charge $399 per month, and you’ll receive a certificate upon completion.
This university is where entrepreneurs, business owners, and marketing professionals learn how to attract and convert website traffic into customers. The course has both full-length courses and shorter execution plans. The latter can take up to 2 hours to complete, while the full one may take more sessions.
The courses are free once you buy any of their subscription plans, ranging from $9-$49 a month. If not, you’ll have to pay $1,997 for a full course.
This program is suitable for those looking for a short course. They provide a 2-day digital marketing course in Nairobi, Kenya. The training is face-face, and there are 30 days of free mentorship. They charge Kshs 15,000 for the full training. You’ll receive a certificate upon completion.
In conclusion, there is a great need for digital marketing today. As soon as you start taking digital marketing courses, you’ll learn more about the gaps in online businesses and find ways to fill those gaps and boost your sales.