Many years ago, people relied on traditional media to inform, educate, entertain, and influence, but today the world has shifted to the digital space. Everything is taking place online. Creating and growing businesses, online learning, e-banking, and now politicians use digital marketing for elections. So how can digital marketing be used to influence an election? …
Digital Marketing For Elections: A Guide For 2022 Read More »
Political campaigns aim to motivate people to vote for a political candidate. The more supporters you have, the more chances you have of winning an election. Many activities and conversations take place online, thus giving you a perfect opportunity to use social media for political campaigns. Social Media is a powerful tool that will help …
Social Media For Political Campaigns: Ultimate Guide Read More »
Content marketing is a powerful tool for all business owners. For this reason, you’ll need a blog to market your business. The idea of starting business blogs in Kenya can be intimidating, but it is successful in the end. Many people misunderstand business blogging. A business blog should pass relevant information to interested readers and …
Kenya has been described as a country that has embraced social media. When reporting about social media in Kenya, Datareportal says that Kenyans are warming up to social media. Kenya is number one in East Africa and four in Africa in terms of internet penetration. This article speaks about Social Media In Kenya and its impact on …
Political blogging is fun but is also risky. If you want to try your hand at political blogging in Kenya, you must develop a thick skin. You may also find yourself at loggerhead with the law, especially if you report defaming or untrue stories about a politician. Political Bloggers are really influential people and help …
Since people are embracing online businesses, you’ll need to look for ways to market yours. This is where digital marketing in Kenya comes in. Most marketing experts consider this as a valuable asset to their business growth because it helps them establish a strong online presence. Digital Marketing in Kenya Today After COVID-19 struck Kenya, …
More and more businesses are using digital marketing strategies to reach their customers. Digital marketing techniques have proven to be a cost-effective way to reach a target audience and retain your existing customers. Unlike traditional methods of marketing, digital marketing allows personalized marketing. It also helps businesses get better conversion rates and to track their …
The rise of internet technology has made the idea of influencing a major part of the marketing strategy. This has created the need for social media influencers to promote various brands. Since the last decade, social media has grown rapidly in importance. According to a report done in 2019, 45% of the world’s population actively …
If you are interested in affiliate marketing in Kenya, this article will do you some good. Since the world is highly digitized, you should go the online way. Of all online businesses, affiliate marketing is lucrative, and you can accumulate wealth fast. Stuck? Here is all you need to know about affiliate marketing in Kenya; how much …
You have dedication, passion, and a nice business idea, but the money you have isn’t enough to set up a brick-and-mortar store. What next? Does it mean you are going to give up on the idea of ever owning a shop? Once you learn how to start an online shop in Kenya, your shop will …
